World's Smartest People

The first panel of survey respondents
based on probability sampling and
categorized by their Intelligence (IQ)

Seek better answers from the smartest people!

A respondent panel with each participant vetted for mental acuity and aptitude

Market research and polling have always mixed the wheat and the chaff.  No more.

Now you have the opportunity to interview only the brightest individuals in the population.  (Or the not-so-bright, if that is your wish!)

Probability sampling

Other panels may give you access to experts or Mensa members, but they are self-selected populations.  Our panel is constructed from random probability sample sources that limit bias.

Identifiable respondents

Other panels keep the identity of their respondents a secret.  If our panelist agrees to share their contact information with you, you may capture it.

Share your results

Other panels may restrict your use of survey data results in PR, advertising, or social media.  We want you to share your findings with the world!

For the better part of the 20th century, human intelligence was on the rise.  But since about 1975, the average IQ score in similar populations appears to be decreasing by perhaps 9 points per generation.

What about the Flynn Effect?


Named for James R. Flynn (New Zealand), the Flynn Effect describes a persistent increase over most of the 20th century in both fluid and crystallized intelligence testing scores in various national populations around the world.  While the rising curve was attributed to better nutrition, increased standards of living, and more rigorous educational protocols, many intelligence researchers point to a more recent and distinct reversal in that trend.  The more recent decline has been attributed to factors such as erosion in healthy eating, increased immigrant populations (who take time to assimilate to host country language), air pollution, and dysgenic fertility.

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A panel based on intelligence

Our location

Emilia Way
Jensen Beach, Florida 34957, United States

About us

World's Smartest People was created by Gregory Kohs, a market research practitioner with over 30 years of experience on both the client and supplier sides of the survey data collection field.  His own IQ score is available only on request.